Models: AI exposure and career outlook
Models (SOC 41-9012) sit at the 59th percentile for measured AI exposure among the 342 occupations tracked here, measured from a composite of Microsoft Research and Anthropic Economic Index telemetry. An estimated 32% of tasks are already automated and 58% are being reshaped rather than replaced — both modelled figures, not direct measurements. Of the Claude usage observed in this occupation, 80% follows an automation pattern and 20% an augmentation pattern, which places it in the Displacement risk group: the routine layer of this work is being automated outright. The judgment layer is not, so the move is to own more of it. In Canada the role maps to NOC 53121 (Actors, comedians and circus performers), and ESDC's COPS 2024–2033 outlook for that unit group is balance.
Figures last updated 2026-06. Every number on this page is labelled measured or modelled; where a source has no coverage for this occupation, it says so rather than showing a zero.
Key facts
- SOC code
- 41-9012
- Canada NOC 2021
- 53121
- TEER level
- Not available
- COPS outlook
- Balance
What the measurements actually say
Three independent studies measure AI exposure for this occupation directly. The two percentages below them are ours, modelled from those measurements.
| Metric | Value | Provenance |
|---|---|---|
| AI applicability | 34% | Measured — Microsoft Research, from 200,000 Copilot conversations classified against O*NET work activities. |
| Observed AI usage | 0% | Measured — Anthropic Economic Index, share of tasks observed being performed with Claude (CC-BY 4.0). |
| Academic AI exposure | 15th percentile | Measured — Felten-Raj-Seamans AIOE index across 774 occupations; the index underlying Statistics Canada's Canadian estimates. |
| Automation-pattern usage | 80% | Measured — the share of observed Claude usage in this occupation where the task is handed over rather than iterated on (Anthropic Economic Index). |
| Augmentation-pattern usage | 20% | Measured — the complement of the row above; the two sum to 100% by construction. This is the pattern where the person stays in the loop. |
| Estimated task automation (modelled) | 32% | Modelled from this occupation's measured telemetry composite, mapped through anchors calibrated to Anthropic's published aggregate findings. Our estimate, not per-occupation telemetry. |
| Estimated task reshaping (modelled) | 58% | Share of tasks where AI acts as co-pilot rather than replacement. Modelled from the measured telemetry composite, calibrated to BCG's published aggregate reshaping rates. Our estimate. |
Microsoft and Anthropic place it 73 percentile points apart. The modelled figures above average the two, so for this occupation that average sits between two readings that do not agree rather than summarising a settled one. Read the two measured rows above in preference to the modelled percentages, and treat the band as provisional.
AI is transforming how this work is done. Professionals who adapt their workflows will thrive; those who don't face increasing competition.
In Canada: NOC 53121
Models map to NOC 53121 — Actors, comedians and circus performers. ESDC's COPS 2024–2033 projection for this unit group is Balance.
Mapped via Statistics Canada's official SOC 2018 → NOC 2016 → NOC 2021 correspondence tables (closest match of several correspondence candidates). TEER is the second digit of the NOC code, so it is only as certain as the code is. Several correspondence candidates were available here and we took the closest by title, so we do not report a TEER level for it.
What this job actually involves
These are the O*NET task statements for Models— the work itself, as reported by people doing the job — grouped by the work activity each task belongs to. Showing 10 of 10, core tasks first.
The exposure figures above are for the occupation as a whole. We do not have a per-task measurement: no published dataset tells us which of these specific tasks AI is doing. Read this as what the job is made of, not as a ranking of what is at risk.
Microsoft's applicability score was itself produced by classifying Copilot conversations against the O*NET work-activity catalogue — the same catalogue these groups come from. The published file gives one number per occupation, not one per activity, so we can tell you that 34% of this occupation's work activities are covered by observed AI usage, but not which ones.
Selling or Influencing Others · 5 tasks
Pose for artists and photographers.
Core task · Importance 4.4/5 (O*NET)
Pose as directed, or strike suitable interpretive poses for promoting and selling merchandise or fashions during appearances, filming, or photo sessions.
Supplemental task · Importance 3.6/5 (O*NET)
Apply makeup to face and style hair to enhance appearance, considering such factors as color, camera techniques, and facial features.
Supplemental task · Importance 3.1/5 (O*NET)
Work closely with photographers, fashion coordinators, directors, producers, stylists, make-up artists, other models, and clients to produce the desired looks, and to finish photo shoots on schedule.
Supplemental task · Importance 3.0/5 (O*NET)
Dress in sample or completed garments, and select accessories.
Supplemental task · Importance 2.5/5 (O*NET)
Getting Information · 1 task
Gather information from agents concerning the pay, dates, times, provisions, and lengths of jobs.
Supplemental task · Importance 4.1/5 (O*NET)
Identifying Objects, Actions, and Events · 1 task
Report job completions to agencies and obtain information about future appointments.
Supplemental task · Importance 4.0/5 (O*NET)
Performing General Physical Activities · 1 task
Follow strict routines of diet, sleep, and exercise to maintain appearance.
Supplemental task · Importance 3.3/5 (O*NET)
Handling and Moving Objects · 1 task
Assemble and maintain portfolios, print composite cards, and travel to go-sees to obtain jobs.
Supplemental task · Importance 3.7/5 (O*NET)
Documenting/Recording Information · 1 task
Record rates of pay and durations of jobs on vouchers.
Supplemental task · Importance 4.6/5 (O*NET)
Task statements and work activities from the O*NET Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under CC BY 4.0. O*NET® is a trademark of USDOL/ETA. USDOL/ETA has not reviewed or approved this material.
That's the average. Is this you?
Everything above describes Models as a whole. Three questions, and nothing is stored or sent.
Where are you in your career?
What does your week mostly look like?
Is your employer deploying AI?
Where the leverage is
Upskill in AI-driven automation (e.g., Make, Zapier) and generative tools in your domain. The opportunity is to pivot from execution to directing AI-augmented workflows.
AI is transforming tasks rather than replacing entire jobs. Routine scheduling and communication automate, but human decision-making remains critical.
Upskill in AI prompt engineering, model validation, and governance. Focus on transition playbooks to pivot toward high-value advisory services.
This guidance is written per exposure band — three texts across all 342 occupations, framed on the ILO's transformation-versus-displacement distinction. It is editorial guidance for the reshaping band, not an occupation-specific research finding about models.
Sources for this occupation
Only the sources that hold data for models are listed. A study that does not cover this occupation is not cited here.
- Microsoft Research — Working with AI (Tomlinson et al., arXiv:2507.07935): Measured AI applicability, from 200,000 anonymised Copilot conversations classified against O*NET work activities.
- Anthropic Economic Index: Measured observed AI usage per occupation, from Anthropic's open per-SOC dataset (CC-BY 4.0).
- Felten, Raj & Seamans — AI Occupational Exposure index: Measured academic exposure percentile; the index underlying Statistics Canada's Canadian AI-exposure estimates (Mehdi & Morissette, 2024).
- O*NET Database 31.0 (USDOL/ETA), CC BY 4.0: The occupation's task statements and work activities, verbatim. Joined on SOC 2018 with no crosswalk — O*NET-SOC is built on SOC — and carrying no claim about which tasks AI touches.
- Anthropic Economic Index — collaboration split (release 2026-06-26, CC-BY 4.0): Measured share of observed Claude usage following an automation rather than an augmentation pattern. This is the second axis of the grouping above.
- Statistics Canada NOC 2021 concordance: Official SOC 2018 → NOC 2016 V1.3 → NOC 2021 V1.0 correspondence tables. TEER is the second digit of the resolved code, so we report it only where the concordance gave a single candidate.
- ESDC COPS 2024–2033: Projected labour-market assessment per NOC 2021 unit group, from the Canadian Occupational Projection System open dataset.
- BCG — AI Will Reshape More Jobs Than It Replaces (April 3, 2026): Published aggregate reshaping rates, used to calibrate our modelled percentages. The per-occupation figures here are our estimates, not BCG's data.
Related occupations
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This is the picture for the role. What about your skills?
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