PPC specialist: is the job being automated?
There is no occupation code for this job.The classification systems that labour statistics are built on — SOC in the US, NOC in Canada — were written before the title existed, and every measurement of AI exposure is published against them. So the honest answer starts by saying what is actually being measured.
What the figures below actually describe
PPC specialist has no occupation code of its own — these figures describe Market research analysts, the closest row the taxonomy offers.
Paid media has no SOC row. Market research analysts is the closest occupation the taxonomy offers, and the figures are that occupation's.
The closest measured occupation
- Measured AI exposure
- 99th percentile
- Exposure band
- High Risk
- Modelled split
- 69% automated · 84% reshaped
Exposure is measured from Microsoft Research Copilot telemetry and the Anthropic Economic Index; the split is modelled. Full sources, task breakdown and the Canadian NOC concordance are on the market research analysts page. Figures last updated 2026-06.
Where this work goes
Manual bidding and keyword management were the first things the ad platforms automated away, and they took the lever most PPC roles were built around. What is left is the judgement above the platform: how budget is split across channels, what the creative pipeline feeds them, and whether the measurement can be trusted enough to act on. That is what the work becomes.
Marketing Operations Lead
Runs paid and organic acquisition across a portfolio - budget allocation, creative pipeline and the measurement layer that decides which of it worked.
- paid media buying
- budget allocation across channels
- campaign measurement and attribution
- creative testing pipeline
- marketing automation and agent tooling
This is the shape the work takes, not a job we are placing you in, and it is done both inside companies and independently. What we have not measured is the route: how often someone makes this move, or how long it takes.
What is happening to this whole function
This title sits inside Marketing & Content. The evidence for what is changing across that function — and the strongest case against that reading — is set out separately.
Marketing & ContentAn occupation average is not a read on you.
The figures above describe a row in a taxonomy. What decides whether this transition is available to you is narrower and more specific: what you have actually owned, and whether it reads that way to someone who was not there. That is what the audit scores.
Other titles with no code
Four more of the roles this directory cannot see under the name people use for them.